You’re sure to have seen articles praising the benefits of the keto diet in a recent health or fitness magazine. It’s everywhere! This could be the reason you started to think about droppingshipping keto products.
These topics are a great topic for your entrepreneurial instincts. The demand for keto-inspired foods has been recognized by many brands, who have launched a variety of products. There are many new keto products on the market that can be sold online by people like you.
You can start selling keto products right from your home. Stay with us, and we’ll show you how to get started.
What is Keto?
A ketogenic diet, also known as the keto diet, is a diet that reduces the amount of carbohydrates and increases the fat.
This will result in a natural increase in energy production. This will cause the body to burn fats for energy instead of carbs, which can lead to weight loss. This is known as ketosis.
A keto diet is a combination of 60-75% fat, 15-30% proteins, and 5-10% carbs to achieve ketosis. Most keto diets favor a 75/20/5 ratio. This means 75% calories are from fat, 20% protein, and 5% carbohydrates.
There are many other types of keto, which may differ from the ones listed above. A cyclical ketogenic (CKD), which involves eating higher carbs, may include 5 ketogenic days and 2 high carb days. The targeted ketogenic diet allows you to include carbs in your workouts.
Although names and macronutrient amounts may change, the basic idea of any keto plan is low carb/high-fat. Many studies have shown that this diet is effective in helping people lose weight and improve their health. This is why keto continues its popularity.
The Growing Keto Industry
Keto product sales have soared and brands are paying attention. Global product launches with a keto claim have increased by 239% in 2019, compared to 2018.
This once niche diet has evolved to become a popular healthy lifestyle trend. The most searched food topic was “Keto” in 2018.
The Kerry Infos graph below shows the search interest for several diet trends over time: Keto, Paleo and Atkins. You can clearly see that keto is the most popular diet.
One study looked at the market growth for the Keto Diet. It estimated that it would grow from US $9.6 million in 2018 to US $15.6 million by 2027. Dropshipping keto products is a possibility for e-commerce entrepreneurs.
Take Advantage of the Keto Trend
Although none of us can predict the future, there are several trends that point to potential sales opportunities.
First, keto bars and snack products are on the rise. Americans love to snack! Most foods that we think of as snack food are high in carbs (chips and cookies, for example). ).
Consumer demand for low-carb snacks has increased as keto diets become more popular. Brands have responded by launching new products to fill the gap.
Check out these average Google searches per month from keyword organizer for keto snack terms.
- Keto snacks 100K-1M
- Low Carb snacks: 10K-100K
- Snacks for Keto: 10K-100K
- Keto bars: 10K – 100K
Keto-friendly food products include daily and grass-fed meats. Keto-eaters need a lot of protein and fat. However, they also want to eat the best of both. This is why grass-fed products are so popular.
They are also looking for healthy fats, and protein from easy sources. Dropshipping keto products that can be used in shakes or added to smoothies is a great way to sell these items online.
Dropshipping Keto Products
You need four pillars to start an online business in keto: a retail model, an ecommerce website, a wholesale supplier of keto products, and a marketing plan.
Each of the four steps will be explained to you. We’ll then share our top keto products that you can add your dropshipping shop to.
The first step for an entrepreneur in e-commerce is to choose a fulfillment method. Dropshipping is a great retail option. Dropshipping is the best way to sell keto products.
You can start selling online if you think about it.
- Start-up costs are low
- There’s no need to store inventory or manage products.
- Shipping and handling are no longer a problem
Dropshipping keto products will mean that you don’t need to store or handle any inventory. Your supplier will keep all your keto products for you and then pack, package, and ship the orders to your customers. It’s really that simple.
Some keto food products must be refrigerated and frozen. Dropshipping allows your supplier to handle all logistical issues, including any refrigeration requirements.
You can focus your energy and time on what you love, marketing to attract the right niche clients to you website. The rest will be taken care of by your dropshipping supplier.
Dropshipping is our preferred method of selling keto products online.
Create Your Online Store
First, choose an ecommerce platform. There are many options, but it is often a good idea to choose a platform with a proven track record that provides a user-friendly interface.
You’ll be able to launch your online store quickly by choosing an established player in the ecommerce space. Shopify and WooCommerce are worth looking at. Amazon and eBay both have great reviews.
After you have decided which platform you want, it is time to research and create your online store. Before you can dropship keto products, there are some tasks that you need to do:
- Find out more about online keto competitions.
- Create your unique selling proposition (USP) and brand.
- Learn the legal requirements for starting an online business.
- Register for web hosting and payment gateway.
- Select the keto products you want to sell, and then import them into your shop.
- Promote and market your online store.
- To measure your sales performance, track data.
The following guides will provide more information about how to optimize and set up your e-commerce site. These articles will break down each step and offer tips and tricks to help you get the job done.
Locate A Wholesale Keto Product Supplier
Your e-commerce platform has been chosen and you have started to build your website. Before you can import keto products to your online store, it is important to find the right dropshipping supplier.
You want to find a wholesale supplier who has made a significant investment in keto products, and is well-versed in the industry. It is a plus if you can find a supplier who specializes in natural and organic products.
There are many ways to find a distributor of keto wholesale food, but these are the most popular and best.
1. Find Your eCommerce Platform
You can try a Google search for the eCommerce platform that you are using. To find suppliers who will integrate with your online shop, you might search “Shopify dropshipping provider” or “WooCommerce Dropshipping Supplier”
Also, make sure to verify that the supplier(s), you are looking for, offer wholesale keto food products.
2. Supplier Directories
An online directory of suppliers can be consulted. These directories provide up-to-date lists of suppliers as well as information about the products they offer. These directories are some of the most popular:
You should also consider the following when selecting a supplier of keto food dropshipping:
- Choose a US domestic supplier.
- You can find competitive membership prices.
- Verify that the supplier is integrated with your eCommerce platform.
- Find out if there is a minimum order requirement.
- Make sure that they offer customer service.
- Check their inventory to ensure they have the keto products that you are looking for.
GreenDropShip meets all these requirements and is a trusted supplier. We have a wide range of natural and organic products, including thousands of low-carb and keto items.
It is simple to set up a food-and-beverage dropshipping shop which carries keto products from GreenDropShip. To see all the keto grocery items that we offer, visit our online catalogue.
Marketing Strategies for Keto Products
Dropshipping keto products online is possible only if you are knowledgeable about the keto lifestyle. Learn about ketosis and the different keto plans.
After you have imported products to your online store, make sure to create unique product descriptions and share this information with your customers. Start with the dropshipping supplier’s description, and then make changes to it to make it more appealing and on-brand.
Your product descriptions should contain emotional language that will entice your ideal customers to purchase. While your marketing efforts are focused on driving traffic and sales to your eCommerce store’s website, your web copy must seal the deal.
When selling any diet product, it is important to remember that you don’t want to make unsubstantiated claims about your health. Make sure to have a strong reference to back up any health claims you make.
It’s better to stick with general statements, if not. Avoid the use of words such as cure, treat, diagnose and heal. These terms can be misinterpreted by customers and could be construed as medical terms.
Find Your Keto Niche
Niche markets are smaller markets with unique needs and preferences that may be underserved. Any market can be taken, such as people who are interested in keto. You can then break it down into smaller niche segments using variables like shared values, lifestyles, location, and so on.
Instead of focusing too much on everyone, or trying to reach every person who may be interested in low-carb eating, it is more sensible to focus your marketing efforts to just a few people.
You might target women between 25 and 45 who are looking to lose weight. Your target audience could be people who are interested in keto but don’t have the time or desire to cook.
A niche market can give you an edge and make your brand stand out from the rest.
It can be difficult to find the right niche market. Begin by looking at yourself and your hobbies. Then ask questions about your potential customers.
- Who would be my ideal customer?
- What are their needs and pain points?
- Can I solve their problem?
- Do I have the ability to provide them with a unique experience?
Do some research. Then do some research. You can use tools like Ahrefs or Semrush to understand the data behind Google search results. You might be on to something if the volume of searches for your target niche is sufficient.
Once you have identified your niche, laser targeting your web copy and marketing messages can be done to address the specific needs of your target audience.
Content Marketing and SEO
Search engine optimization (SEO) will improve your website’s ranking in search engine results pages for the targeted keywords you have chosen. Small businesses need to implement an SEO strategy to increase their online traffic.
It is important to imagine yourself as your customer. How would they search for your products. What information would they need? Next, tailor your content to their search intent.
To ensure that you rank for key terms within your niche market, you should add the keywords you wish to rank for:
- Meta titles and meta description
- URLs for pages
- Product descriptions
- Copy for the Web
Dropshippers need to prioritise SEO and organic growth. Although it is possible to include PPC (pay per click), most entrepreneurs don’t have the budget for that when they start out.
Google’s sponsored links are quite expensive. Targeted social media campaigns will likely give you more bang for your advertising dollar.
It is important to optimize all content for SEO. This means that more people will be able to find your keto products and that you can convert them.
When creating content for your website, use a keyword tool such as MOZ or Clearscope. All content on a page should be considered, including descriptions and product titles, images alt-tags, blogs, and so forth.
A blog can be a great way to increase SEO and content marketing for eCommerce stores. Blogging is a great way to build trust and engage customers.
Position yourself as a keto expert to make your brand stand out from the rest. Blog posts let you write longer content which can improve your on-page SEO.
Plus blog posts can support your social media marketing efforts. Every post you create will have a unique URL that can easily be shared on social networks.
Your blog posts can be enhanced with buttons that allow readers to share them across social media. This easy sharing means that your post can go viral if it is particularly compelling or inspirational.
Social Media Marketing
You need to create brand awareness and excitement about your product in order to get traffic right away. Social media is the fastest and most efficient way to achieve this in today’s digital world.
You may not have the resources or time to create campaigns on every social media platform when you are just starting out. That’s perfectly okay. You should focus your marketing efforts on the people who are most likely to be interested in your product or service.
Do some research on your ideal customer to discover where they hang out most often. Next, take the time to create quality content for each platform. Instagram and Facebook are popular platforms for food-related brands.
Look to other brands or bloggers/influencers who are posting about products within your niche for inspiration. You can get ideas from researching other highly-performing content to help you position your brand within the social media space.
Organically building your page and following can be done. To find out which topics, images, hashtags and copy get the most engagement, test different topics. Keep doing what works and keep trying new things!
This information can be used later to identify the ideal target audience for a paid advertising campaign. Social media is a great way to connect with customers. If you want your dropshipping business of keto products to succeed, a laser-focused ad campaign will help you get more customers.
Popular Wholesale Keto Products for Dropshipping
It can be hard to stick to the keto diet. To make it easier, consumers turn to packaged foods to help them adhere to the keto diet. However, not all keto products can be described as equal.
It is important to ensure that you are only buying the highest quality keto-friendly food products. Look out for quality ingredients and products that don’t contain artificial sweeteners.
Your online store can stand out by offering customers premium keto options and explaining why they are so special.
Keto Products Now Available From Your Home
Are you ready to open your own online store for keto products? There are literally hundreds of keto-friendly products we carry – bars, snacks, condiments and protein powders. We also have MCT oil, grass-fed milk, and many other low-carb items.
To learn more, be sure to visit our full online catalogue . We have a wide selection of high quality products that we are sure your target audience will love.
We carry more than 20,000 organic and natural products in many niches including food and drink, health, beauty, cleaning, and wellness. We will handle shipping, storage and handling so you can focus on your eCommerce business.