How to Use Google Trends to Find Dropshipping Products?
What is Google Trends, and how does it work?
When it comes to getting your dropshipping business off the ground, the first step is usually the most difficult. Even if you do not understand how to utilize Google Trends, knowing how to do so will allow you to be more certain about a strategy and ultimately put your concerns and worries to rest.
Let’s say you run an online store and you’ve been looking for ways to reduce your operating costs.
You’ve probably considered drop shipping, a business model that allows you to order items from manufacturers and have them delivered to your customers without having to store them in your warehouse. Some claim it’s a fantastic cost-cutting measure, while others claim it’s a spectacular way to increase profit margins. Others believe that the profit margins are so low that it is simply not worth their time to investigate.
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Perhaps you’re on the fence about whether or not to give this dropshipping thing a shot, or whether or not to avoid wasting your valuable time with it altogether.
Set up a dropshipping store on Shopify.
Whatever your intentions are about drop shipping as a means of reducing inventory storage costs or earning additional income, it is not as straightforward as many people believe it is.
If you are not providing items that are still in high demand, any cumulative gains that you realize may not be worth your time and effort.
For starters, it’s a highly competitive specific niche market in general. The eCommerce market is becoming increasingly competitive, with a large number of people competing for ever-shrinking pieces of the pie. As gamers in this field continue to look for ways to gain an advantage over their competitors, they have been able to bring their costs down to previously unheard-of levels of low. The producers aren’t doing themselves any favors when it comes to their costs, either. They remain in business to generate income, just like every other dropshipping clothing company.
To put it bluntly, there are opportunities with this service design, but they are not readily available to the average Joe. It is up to you to track them down, no matter where they may be hiding.
Google Trends to the Rescue
Fortunately, there is at least one straightforward method for determining these possibilities. A Google Trends report provides information on what people in your area and around the world are searching for on Google’s online search engine, according to the company.
See also Dropshipping Sourcing and Fulfillment Agents in the United States and China.
It displays the most popular search questions of the minute, as well as the most popular search questions over various periods in the past. A great deal of this information is presented in visually appealing charts that are easy to comprehend.
You should be concerned about this because when a large number of people are searching for specific items, their searches will appear in Google Trends, which is a bad sign. It also has the advantage of being able to inform you of the most popular product at any given time if you use it effectively.
If you are familiar with SEO, you will most likely recognize right away what a potential cash cow this resource could be for you or for any other dropshipping venture, eCommerce store, or service in general that you may be involved in.
For those who are still not convinced, here is a rundown of some of the reasons why Google Trends could be a game-changer for your dropshipping business.
Some trends are charted by using specific search terms over a long period. When you use this technique, you will have the ability to determine whether interest in specific items has increased or decreased over a specific period.
In classifications, you can see these items (or whatever trends you’re interested in) as well as the level of interest in different products or services that are segmented by market.
You can see how different types of inquiries for different things increase or decrease during different seasons. In many cases, this will assist you in staying on top of seasonal requirements.
Also, see Ddembroidery’s Custom Dropshipping Program for more information.
In some instances, you may be able to determine how frequently your competitors’ websites are visited by potential customers by using Google Analytics. Other insights can be gained, such as areas in which your competitors may perform better than you.
After all, is said and done, we’re not just talking about Google Trends finding items that are still in demand. It’s also about gathering critical information about your markets, including where they are, who your closest competitors are, and who the potential customers are for a particular type of product.
To understand how Google Trends can help you make more money through dropshipping, let’s first take a look at some of the tool’s most important features and how they function.
Using Google Trends to Discover Your Specific niche
Do not be fooled by the raw data; Google Trends is a simple tool to use once you understand what you’re doing and how to navigate through it. Follow the three guidelines listed below to get started using Google Trends like a pro.
Experimentation
A large part of Google Trends is based on trial and error. You type in a search term, observe how it performs, and then type in another and compare the results. Repeat the process as many times as necessary until you have discovered the best specific niche for you.
To get started, you might want to create a list of potential search terms and product locations. These could be data-driven inquiries based on your own sales experience, or they could be completely random guesses based on your intuition. It could be items that you are personally enthusiastic about, or it could be items that you have simply overstocked. To begin, make a comprehensive and open-ended list, and then narrow it down based on what you learn.
The Two Things You’re Trying to find
Another technique is to make use of the Associated Subjects and Associated Questions features to see what other users are thinking about at the same time. This strategy is most effective when you already have a well-established customer base and want to introduce them to new products that they will enjoy. Simply look for items that you already know they like and then look through the “associated” sections to see what else those very same people are looking for in the same area.
The two things you’re looking for are as follows:
You should pay attention to the shape of the time charts in addition to the breakout and increasing topics/keywords mentioned previously. You’re specifically looking for two chart types that represent business practicality: the bar chart and the pie chart.
Development that is slow and steady. These are your more consistent specific niches, which are beneficial for long-term strategies. Although you can count on a consistent stream of business, the downside is that your competition grows with time (you’re not the only one with access to Google Trends, after all).
Development that is steep and sudden. On the other end of the spectrum, you have items and subjects that have suddenly become popular, perhaps as a result of a news event or a public relations stunt. If you act quickly, you may be able to profit from the pattern before other competitors do, but there is no way of knowing how long the pattern will be popular.
Also, see Dropshipping Pillow Companies in the United States and China: Lessons Learned.
Location Lessons
Google Trends may not be of assistance when it comes to developing brand-new product concepts, but it is critical when it comes to discovering new markets and refining shipping options. Understanding where the searches originate allows you to do the following:
Grow Your Dropshipping Organization with Google Trends
Offer Products That People Want
create marketing campaigns that are tailored to specific markets
Creating shipping offers and promotions for private areas is a priority.
improvement of fulfillment centers, service suppliers, and storage facilities
Prepare for tactical expansions into completely new markets and locations.
In some cases, specific niches are restricted to a specific geographical area. For example, if your specific niche is first edition Stephen King books, the market in Maine is twice as large as the market in any other state in the United States.
You can also use the map to conduct reverse searches: for example, what do people in a particular location search for? This can be extremely useful if you have your heart set on a particular area and need to understand what the people who live there are interested in.
Make Relevant Material Marketing and Advertisement Campaigns
One final point: do not overlook the importance of language distinctions! Your product might be a big hit in Mexico, but Google Trends will not tell you unless you search for the Spanish name as well as the English name.
Google Trends can help you grow your dropshipping business by allowing you to sell products that people want.
With the help of Google Trends, dropshipping becomes more about offering consumers items that they are actively looking for. When a large number of people are searching for an item on Google, it’s a good indication that the item has a large pool of potential customers to whom you can sell your products.
Also, read Dropshipping Laptops and Computers – The Best Products Are Included Create Relevant Marketing and Advertising Campaigns Make Relevant Marketing and Advertising Campaigns
Create Offers and Promos for Particular Places
In your existing understanding, you recognize that the requirement for any given object varies depending on the situation.
What Google Trends does is provide you with a sneak peek into the nature of those discrepancies. For example, if you plan to use advertisements to reach prospective customers in two different areas, you’ll need to know how to allocate advertising funds between the two initiatives.
However, while Google Trends will not aid you with particular sharing solutions, it will allow you to grasp the difference in levels of interest in the item you intend to provide in different cities. This will, in turn, inform your decision on how much work you will need to expend to reach your target market in each place.
In the same way, the ideas generated by this tool can be used to fuel more targeted digital marketing campaigns. You may use Google Trends to find popular keywords that are currently trending and use them in your web content. It is possible that when combined with other SEO techniques, this will assist your material in receiving more hits and achieving higher search results page rankings.
Gain Prized possession insights Into Viable Markets and Target Market
As a result of Google Trends, you can gain accurate insights that are critical to the success of your region-specific marketing campaigns.
In most cases, offers are created to attract more people to consider the vital items you’re offering from producers, which will ultimately result in more sales and profits. It is possible, however, that you will not achieve the results you hope unless you make offers for items that people in the areas you are targeting are interested in receiving.
Learn more about using Linkedin Ads for Dropshipping eCommerce here.
Using Google Trends to your advantage can help you get closer to your goal faster.
Gain valuable insights into the viability of markets and the demographics of target markets.
The pattern lines you see are not mere summaries of droll statistics, as some people believe. They tell the tales of real people: their problems, their hopes and dreams, their expectations, their search for a service, and their thorough examination of the remedies they believe are viable.
Set up a dropshipping store on Shopify.
These lines and charts provide real-time insights into the significant issues and discomfort points of your target market, as well as tidbits about the practicality of a product and inside scoops about their choices, which you can use in your brand name messaging to entice them to purchase your product or services in the future.
How to use Google Trends for Dropshipping
These are some fantastic recommendations to assist you in making the most of Google Trends for dropshipping. These suggestions can assist you in discovering new applications for Google Trends.
1. Find Niches
The first step in using Google Trends is to identify niches where dropshipping products can be sold. If you offer the incorrect product or target the wrong market, you will be wasting your time and your resources. Google Trends may help you locate the ideal audience, popularity, and other information for your niche by analyzing historical data.
What can you do to make use of Google Trends to your advantage in this situation?
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Look for specialized areas that interest you. Use Twitter to narrow down your search by selecting the topics that are now trending the most. After you’ve narrowed down your niches, go to Google Trends and look for keywords that are trending. You can look for data categories that are exclusive to a certain region as well as categories that span a variety of data kinds.
The most promising trends are those that are gaining momentum quickly. Selecting niches that are already popular is another option.
2. Look For Products
After you have determined the appropriate market for your brand’s items, it is time to begin shopping for things to sell in that market. If you’ve decided on fake nails, you can then look for products in this area, such as press-on nails, to complete your look.
What is the best way to use Google Trends?
Using Google Trends, you will be able to look for subjects that are currently popular in your niche. This will provide you with a general summary of the most popular products in your industry, which will be very useful.
After that, look for product categories that are relevant to your needs. Product trends should be compared. Dropshipping businesses may be able to locate the one with an upward trend in relevance. Make sure to go through the sections that pertain to this niche if you want to learn more about it.
3. Search Keywords
You now have a clear understanding of your market segment and the things you should be offering on your website. That is incredible!
What strategies can we use to sell our products? How can we select the most appropriate keywords to use to advertise our dropshipping business?
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Google Trends is another tool that can be used for this purpose. Scroll down to discover each keyword, then check at the Related Queries and Related Topics sections to see what more is out there.
However, even though Related Queries presents you with some keywords immediately, to see more, you will need to click on specific themes inside Related Topics to see more.
4. Discover Seasonal Trends
Seasonal trends are critical for every type of enterprise. These trends can assist you in increasing your revenue while also maintaining your market worth.
Fidget Spinners were popular for a short period. You could have seen this trend earlier and capitalized on it by selling Fidget Spinners, which would have increased the brand’s market value while also generating significantly more revenue.
Finding seasonal trends on social media is a terrific way to save time. The ability to recognize seasonal trends is something that every shopper should possess. Keep up with the latest news by following an influencer. Once you’ve identified the patterns, you may search Google Trends for the actual figures to confirm their validity.
5. Find out about the most popular topics
Google Trends is a search engine that focuses on current events, as the name implies.
What is the best way to use Google Trends to identify seasonal trends?
Go directly to Google Trends and search for the topics that appear at the top of the page.
You can look for a certain specialty, such as apparel or children’s clothing.
6. Marketing specific to a particular location
Even if you are only interested in one sector, you are not required to follow the global trend. It is crucial to keep an eye on trends in your country, even though many trends travel from one location to another.
Also, see our Users versus Topdser Dropshipping Review and Comparison for more information.
To filter your country, use any or all of the options listed above. This is the first of the filter options available to you.
7. Target Audience: Deals
You might occasionally look at the most talked-about issues within your target audience to see what they are interested in.
For example, you might market things that are particularly appealing to youngsters. When it comes to finding the most popular terms in your niche, Google Trends can assist you. More information can be found in the Related Topics and Queries section of this page.
We searched for delta variant children in Google Trends and discovered them in Related Queries after searching for them in Children. This enables us to gain a better understanding of the COVID-19 issues of children and adolescents. This information can be used to promote items or to create content for marketing purposes, for example.
8. Eliminate Bad Keywords
Google Trends displays the interest in search results over time. You can adjust the duration to 12 months to find out how popular the product was over a calendar year. Increased product appeal over the past year is a promising sign for the company.
This is a service provided by the blog’s author, and it is ours.
Set up a dropshipping store on Shopify.
This will allow you to decide whether or not particular keywords are appropriate for your company. It is possible to avoid using these keywords.
Custom-made masks were extremely popular at the beginning of the year 2020. This niche, on the other hand, may not be of any use to you at all. Google Trends provides us with the ability to determine whether or not a product is still popular.
9. Find out more about marketing possibilities
Google Shopping is one of the most impressive elements of Google Trends, and it can be found here. You have the option of selecting Google Shopping from the filters.
Also, see Dropshipping Pillow Companies for more information. Dropshipping enterprises in the United States and China may have questions about how to use Google Trends.
This filter allows you to observe patterns that have occurred over a calendar year. To use this filter, you must work in the eCommerce and shopping industry. These marketing trends can assist you in determining when and how to sell your items in the future.
If you offer new year’s present items, for example, Google Trends can validate that ads can be utilized in November and December if you use the Google Trends tool to confirm this.
10. Increase Outreach via Social Media
Google Trends is a fantastic tool for increasing your social media reach and exposure. If you search YouTube for children’s videos, the results that are currently trending will appear at the top of the page.
Look for common keywords in the following videos. With these keywords in hand, you may check Google Trends to see if any terms are gaining or falling in popularity. If there is an increase in these keywords, they can be used on YouTube or other social media platforms.
Conclusion:
Using Google Trends, it is much easier to find things and specialized niches for dropshipping businesses to sell. One particularly advantageous characteristic of this tool is that it is completely free to use. What you’ve just discovered is an enormous treasure trove of analytical information that is completely free to use.
Now that you have been exposed to the delights of this application, you can proceed to unleash it on the world with terrible consequences. However, you should not base your eCommerce venture just on its current trends. If feasible, compare the results with information from legitimate research studies, and speak with as many people as possible who are on the ground to gain a better understanding.