Dropshipping vs Private Label

Dropshipping vs Private Labeling Which is Best and why?

When deciding what kind of e-commerce company you want to run, the dropshipping model is a popular alternative to consider.

Before starting a business, every aspiring entrepreneur should carefully weigh the benefits and drawbacks of the venture.

Permit me to simplify this by saying that dropshipping comes first, followed by private labelling.

Drop shipping is an excellent method for locating products of a high grade with only a small initial financial outlay. When you have a firm grasp on the fundamentals and are well-versed in the operation of dropshipping, it will be simple for you to transition into private labelling.

Don’t take it on faith that we’ve said this! This post will provide you with the information you need to choose between dropshipping and creating your own private label.

What exactly is dropshipping?

Through a business practise known as dropshipping, you can sell your products without ever having to handle or invest in inventory for them. The practise of selling other people’s products through your own internet store, social media, or other sales channels is known as dropshipping.

You, as the middleman, make the buy from the vendor, and the vendor is the one who ultimately distributes the product to the client (s).

The benefits and drawbacks of drop shipping

The following are some of the advantages that dropshipping presents to business owners:

The Benefits of Drop Shipping

minimal financial outlay

Dropshipping results in significant cost savings. Because you won’t need to purchase inventory or develop a product line, the initial expenditure you make will be relatively small.

A diverse selection of available goods

When you use dropshipping, you have access to a wide variety of products that you can sell online. Using dropshipping enables you to browse the inventories of multiple dropshipping suppliers, after which you can select the items that you believe will be the most in-demand.

See This Article for a Comparison between Private Label and White Label Dropshipping Stores as Well

Negligible hazards

Dropshippers are exempt from the obligation of maintaining large goods stockpiles. You are able to sell products that aren’t in demand, even if you choose not to list them. You can still purchase new items and add them to your store’s inventory if you so choose.

However, there are several drawbacks associated with dropshipping.

Dropshipping disadvantages

More competition

You may be surprised with how simple the dropshipping process really is. You can expect to find other entrepreneurs who are selling products that are similar to yours and who are employing the same business model as you. This can make it difficult for you to differentiate yourself from the crowd.

No banding on the product

Those who do not have their own branding will find dropshipping to be a living nightmare. Even if the goods you sell might have a brand name, it isn’t your brand because the brand belongs to the source. You will not have any influence over their pricing, nor can you count on them to bring back previous customers.

What exactly is meant by “private labelling”?

As its name suggests, private labelling refers to the practise of affixing a seller’s own personal label or brand on the merchandise that they offer for sale.

This is not the same as dropshipping, in which you sell the things that your suppliers create exactly as they do and have very little control over what your consumers receive.

The benefits and drawbacks of using private labels

The use of private labels offers a variety of advantages and, for certain business owners, may represent the ideal organisational structure.

Private labelling advantages

Putting a name on products

Creating your own brand of product is possible through the use of private labelling. Your company’s name and logo will be imprinted on the goods by the manufacturer. Additionally, they are able to attach any branding (colors or fonts, etc.). You have offered some guidelines for the packing.

You may also like to read about the best private label dropshipping suppliers and products.

Pricing control

Both the price and the branding of your products are under your complete control. You also remove the potential of your rivals selling your brand at a cheaper price than you do, which means they are unable to sell it at a price that is comparable to yours.


The ability to build your own identity while simultaneously increasing client loyalty is provided by private labelling. You can, for instance, improve client loyalty by acting as the only source for the things you sell and by personalising the customers’ whole purchasing experience.

However, there may be repercussions associated with the use of private labelling.

Private labelling drawbacks

Costs that are more

If you are just starting out in the world of ecommerce, it is possible that your investment budget will not be sufficient to allow you to begin a private label company. Costs associated with setup might range anywhere from $1,000 to $1,500. On the other side, dropshipping offers fewer initial expenses and is easier to handle than traditional retailing.

More risk

You will be required to achieve the minimum order quantity (MOQ) requirements imposed by the manufacturer before you are able to source products for your private label. If consumers do not find value in your product brand, you may find yourself with a significant quantity of unsold inventory.

Comparison of Dropshipping, Dropshipping, and Private Labeling

Selling branded products from another company is what “dropshipping” refers to in its most basic form.

The practise of selling things under your own brand name is known as “private labelling.” You might have full control over the product’s creation as well as the manufacturing process. It’s possible that you also offer pre-made things with your company’s name and emblem on them.

Also read about the dropshipping programme for custom metal prints on demand here.

The main difference between dropshipping and private labelling is that with dropshipping, you do not have to transport or handle your products. Private labelling does.

There is also the alternative of private label dropshipping. Both of these models are combined in private label dropshipping, as you would have guessed.

You are able to manage both your inventory and your brand at the same time.

Also Read:  Best Dropshipping Influencers

You’ll find that the terms “private labelling” and “private dropshipping” can mean a lot of different things to different people. Even the phrase “white label” is going to be a part of the combination. Keeping in mind that there is only one way to read anything like this will help clear up any confusion that may arise. No matter who makes use of the phrase, its core components will always be the same.

Comparison of Dropshipping vs Private Labeling

It’s feasible that drop shipment can be done under your brand. It’s possible that your manufacturer will provide you the choice of choosing between “private label” and “white label” products. Nevertheless, there is a distinction to be made between the designations.

The exclusive right to sell things that you source directly from the manufacturer is granted to private label dropshippers by the business that you operate. You have the ability to make adjustments to the design, colour, and size of the product.

When you dropship white-label products, you buy generic goods from manufacturers and then rename them to market as your own merchandise. This is referred to as dropshipping white-label products. Although it is less expensive than purchasing things under your own brand, the level of control you have over the manufacturing process is significantly reduced. The only things you have any control over are the brand, the label, and the packaging.

Also Read: The Ultimate Guide to Dropshipping on eBay, Completely Free for Beginners

You will have a better degree of control over the products if you dropship using private labels. Even if it is more expensive to obtain private label products, those products have the potential to bring in substantial additional earnings if they are marketed well.

Clear? Good. Now we’re going to get to the exciting part, which is learning how to dropship private-label products.

How to Perform Private Label Dropshipping

Think up some new product concepts.

The first step in the process of private label dropshipping is to come up with an idea for a product. Your ability to be creative as well as proficient in market research is essential here. Think about the newest and most fashionable things you’ve discovered in stores or online.

As an illustration, while I was scrolling through my Facebook feed, I came upon an advertisement for bike saddles. As an avid cyclist, I was intrigued to learn that the bicycle saddles available in the online store were all designed to provide maximum comfort.

The product was fantastic, since I am aware that the saddle can determine whether or not the ride is one that is pleasurable or one that is excruciating. It was also fashionable because there has been a substantial rise in the demand for bicycles ever since the supplies ran out in the year 2020.

Validating a product is one way to assure that it will be successful in the marketplace. You can determine the quantity of people who are looking for the product online by conducting research on specific keywords. Additionally, it may be beneficial to do an analysis of particular product elements in order to identify prospective niches for your private label firm.

The following is some information regarding bike saddles:

My study was aided by the tool Keywords Everywhere. Since the beginning of the year, there has been a discernible rise in the number of people asking about this component of the bike.

Please see our article on dropshipping shoes for more information on the best selling products and suppliers.

Find a provider that allows dropshipping under a private label.

There is also the possibility of using a private label dropshipper. There are a lot of businesses that can be of assistance to you.

The products you require can be sourced via private label dropshipping providers, who can offer custom branding packages to help you establish a brand identity. Flyers, stickers with the company logo, and gift cards may be included in packages.

You can also find suppliers with the help of product sourcing applications, after which you can get in touch with them to find out if they dropship private-label goods and place your order. You will be able to quickly obtain items for your niche with the use of this method, which involves sourcing a diverse selection of products from dropshipping suppliers.

The following is a list of the best private label dropshipping suppliers and product sourcing tools that you may utilise to expand your company.


You can connect with suppliers who have a wide variety of products by using Oberlo, which is a dropshipping site. Get in touch with them to determine whether or not they can dropship products bearing your private label.

Visit AliExpress.com, then locate the “Connect Now” button in the sidebar of the website, and click on it. This will allow you to send a message.

Once you have located a source to dropship private label products, it is time to conduct additional investigation. Place an order for a sample to check that the items are up to the required level of quality.


Apliiq, a private label and print-on-demand supplier that focuses on garment products and has its headquarters in Los Angeles, is located there. Please get in touch with the business if you are thinking of launching an online clothes store or selling products under your own label.

Also read about 9 Free Platforms for Small Businesses to Use for Influencer Marketing.

Liner hoodies and patch beanies are just two examples of the many trendy goods that can be found at Apliiq. The organisation is responsible for all of the printing and ensures that the retail apparel is of a high quality.

Every order that is placed with Apliiq is processed and shipped within one week, and tracking information is provided to the customer in order to keep them updated on the status of their transaction.


For anyone interested in beginning their own coffee company, the Dripshipper Shopify App is an excellent tool to have. Your product’s packaging, labelling, pricing, and even its logo can all be designed and customised by you according to your preferences.

Despite having its headquarters in the United States, Dripshipper is dedicated to distributing fresh coffee to locations all around the world. After an order for ground beans is placed, the beans will be dispatched the following business day. The beans are shipped in their whole form on the same day that they are roasted.

Also Read:  Best Dropshipping Baby Clothes Suppliers USA

Dripshipper’s private label services have a starting price of $30 per month.

Online Store

You are now able to begin putting together your online store.

Because this is the public face of your company, you should pick a store theme that speaks to you.

Shopify gives you access to a wide selection of free ecommerce themes, many of which have a simple yet sophisticated design, from which you may make your selection.

The e-commerce platform provides you with access to a wide variety of additional tools, all of which can assist you in marketing your private label business. The use of a business name generator, video creator, and logo builder are all tools that can be accessed by users.

When you have finished establishing your online shop, the next step is to upload the items that you intend to sell to the website. Customers who cannot physically examine your goods will find them more appealing if you create interesting product descriptions and use photographs of the highest possible quality.

Boost Awareness of, and Get the Ball Rolling on, Your Own Private Label Brand
It is now time to unveil to the general public both your private label and your store.

Because of this, you need to investigate the many methods of advertising that are available to you for your organisation.

If you have the funds available, paid advertising on Facebook or Instagram is a fantastic method to get your name out there in front of potential customers.

Free marketing channels such as search engine optimization and influencer marketing can be beneficial to newly opened retail locations. They are also able to attract people’s attention to the brand.

Finding the Ideal Business Model for Online Shopping

There are a lot of choices to be made when you first start your own company. There are a lot of factors to take into account.

You are taking the appropriate actions by conducting thorough study and giving careful consideration to all of your choices. Congratulations, you should be proud of yourself!

It is up to the individual to decide whether they would choose to use dropshipping or private labelling. You need to think about your finances, the goods that you’re interested in purchasing, as well as your level of e-commerce expertise and comfort.

Those who are just getting started in e-commerce may find it more convenient to use dropshipping as an option. It also offers cheaper initial costs than other methods of online commerce, making it easier for newcomers to enter the market.

As long as you have the drive and the financial resources, you don’t have any reason to prevent yourself from launching a private label business.

A method to take use of the benefits offered by both of these business strategies might be to combine them. The following is a brief explanation of the private label dropshipping business model.

  • Think up some new product concepts.
  • Suppliers of dropshipping services for private label products
  • Launch a storefront on the internet.
  • Promote and introduce your own brand of private label products.
  • You Should Also Read This Brief Note Regarding Dropshipping Eyelashes and Suppliers
  • No matter what choice you pick, the key to successful funding is continuous learning and improvement.

What makes private labelling make sense?

When you are trying to decide which alternative to go with, the very first thing you need to do is ask yourself, “Why?”

In my opinion, the majority of people do so for two primary reasons. They feel they will make more money with private labelling for a few reasons, the first of which is that they are more profitable.

There are many different approaches to drop shipping. When you use drop shipping, you are essentially able to fulfil customer orders. When I employ the lead-value optimization strategies that I find to be most effective, drop shipping stores often have a net margin of thirty percent.

Suppose you run a dropship business where you offer office desks at a price of $1,000 each. The target profit per item sold is three hundred dollars.

This indicates that each order you place will result in a net profit of $300 after you have accounted for shipping and cost of goods (COGs), traffic, and any other costs associated with running your business.

What is the difference between private labelling and drop shipping from a financial standpoint?

People frequently believe that since they will make more money if they drop ship rather than private label their products. This kind of reasoning needs to be investigated from a multitude of distinct vantage points.

Imagine for a moment that the price of a desk in your drop shipping shop is $1,000.

Your drop shipping service has it available for purchase at a price of $500 right now.

With a net margin of thirty percent, you can generate a profit of three hundred dollars on each sale.

Despite this, you will still have $200 available for optimization, promotion, and any other actions connected to this topic.

Also check out this article on starting a dropshipping store with no initial investment.

If you plan to engage in manufacturing, reducing the amount you spend on advertising is something you should prioritise.

If you were to private label the same desk or something very close to it, you could expect to pay $300 rather than the standard $500 that a supplier would charge. If this were the case, each sale would net you a profit of $500.

This is the typical way of thinking when it comes to selling things under one’s own private label.

When comparing drop shipping and private labelling, these are the two alternatives that are accessible to choose from.

You can make $300 in a month by drop shipping, processing orders, and getting visitors.

You also have the option of tracking down the individual who is responsible for making these desks. You also have the option of purchasing a substantial number of desks. These workstations could be transported to a warehouse in order to be kept there. After that, you would be able to email it directly to the customer. You will now make $500, up from the previous amount of $300.

Also Read:  Aliexpress Dropshipping Returns

Remember to include the costs of running a private labelling firm in your calculations.

It is not a simple task. It won’t be simple, but it’s not impossible either.

You should take this one factor into consideration above all others. Instead of discontinuing shipping similar desks, the additional $200 profit would go into paying for other business expenses. I am referring to these costs when I talk about expenses:

The Costs of Shipping Containers

You will need to arrange for shipment of the items to the United States from wherever the goods are coming from first, most likely China. When calculating the total cost of shipping the things in a shipping container, you will need to include “X Amount Of Dollars Per Unit.”

  • Transport via the Sea and the Air
  • Check out this comparison between Bigcommerce and Woocommerce as well: Let’s Find Out Who Comes Out on Top!
  • You will be responsible for paying the costs associated with transporting the container. A price for maritime freight will be assessed to each individual container. Shipping via air will be more expensive, despite the fact that it is a faster method.
  • Transportation from the Port to the Desired Distribution Center or Warehouse
  • After your container has been delivered to the port from which it will be sent, it will need to be unloaded from the truck and then put away. It must be transported to either a fulfilment centre or a warehouse that you will need to rent in order to complete the transaction.

Prices Taken From Warehouses

After that, you need to think about how much it will cost to rent a space where you can keep these things in storage. If you need to hire a warehouse, then that is going to be an additional expense.

Fulfillment Center Costs

If you are private labelling products that are going to be sent to fulfilment centres, you are required to compensate the employees for their time. They have to be compensated on an hourly basis. A cost per shipment and one for each package that they dispatch will need to be paid to them. This is how they make a life for themselves.

There is no guarantee that utilising private labelling will result in an increase in financial gain.

The difference in price between the two items, which you anticipated would result in a profit of $200, is now gone….

It is possible to create private labels. You can put your faith in the fact that the purpose of this blog is not to persuade you that private labelling or producing your own products should be avoided. I do believe there is a time and place for everything, but it is essential to keep a few things in mind.

Read more here about what white label dropshipping is and how to get started with it.

In addition to the usual costs of doing business, you will also have additional responsibilities, such as filing returns. More effort is required for everything.

Let’s move on to the second possible motivation for why individuals would want to do it. I am able to agree with this on, which is one of the reasons why I think it makes sense.

Drop shipping is preferable to private labelling for a second reason: you can add your own label to the products you sell. Making money through private labelling is a fantastic opportunity.

How to generate money by shipping things under your own private label

The first illustration that I provided for you is a nice place to start. Developing your own private labelled product line is not a smart business move in any way.

Let’s say you own a business selling desks and you figure out a completely fresh approach to running it. It’s possible that your desk’s design, aesthetic, or even the way it’s put together is one of a kind. You have the ability to differentiate yourself from your rivals.

Due to the aforementioned scenario, I strongly suggest that you continue to drop ship all of the other products in the same manner as before. Shopify stores still have the potential to generate profits for their owners. After that, you are able to stock your existing store with your personal brands, physical objects, and things bearing your own name.

This enables you to make the same amount per sale with the inventory provided by your suppliers while also earning a little more from the products bearing your own private label.

You are able to take your brand and have it sold by all of your competitors even if your brand generates the same amount of revenue.

Also Read: The Ultimate Guide to Dropshipping on eBay, Completely Free for Beginners

Let’s say that your shop is located in an area with ten other establishments that offer similar products and services and compete with you for the same customers. If they have their own private labelled brand, some of your rivals might be able to sell the product you make.

A Few Parting Thoughts

Drop shipping and Shopify’s method of product production are similar in many respects, yet the two methods couldn’t be more dissimilar when it comes to the manufacturing process.

Even if there can be some overlap between the company and the private labelling, a single product can nonetheless be its own company. It is essentially a new product that is based on an existing one. When it comes to importing goods and working with fulfilment centres, warehousing is a completely different animal.

This is not a reflection of my own personal viewpoint. Before I started with Drop Ship Lifestyle, I had my own private labelling business. I have transported a great number of cargo containers with a length of forty feet from China to any and all ports in the United States. This is something that I have witnessed for myself.

The use of private labels is a viable choice; however, I feel there are circumstances and settings in which it is appropriate to do so. But if you’re reading this right now and thinking, “Okay, I want eCommerce to get me started, but drop shipping is more interesting to me,” then you’re in the right place. Maybe I could put some of my money into the manufacturing industry…”