How to Use Google Trends to Find Dropshipping Products?
When it comes to getting your dropshipping business off the ground, the first step is usually the most difficult. Even if you do not understand how to utilize Google Trends, knowing how to do so will allow you to be more certain about a strategy and ultimately put your concerns and worries to rest.
Let’s say you run an online store and you’ve been looking for ways to reduce your operating costs.
You’ve probably considered drop shipping, a business model that allows you to order items from manufacturers and have them delivered to your customers without having to store them in your warehouse. Some claim it’s a fantastic cost-cutting measure, while others claim it’s a spectacular way to increase profit margins. Others believe that the profit margins are so low that it is simply not worth their time to investigate.
Perhaps you’re on the fence about whether or not to give this dropshipping thing a shot, or whether or not to avoid wasting your valuable time with it altogether.
Whatever your intentions are about drop shipping as a means of reducing inventory storage costs or earning additional income, it is not as straightforward as many people believe it is.
If you are not providing items that are still in high demand, any cumulative gains that you realize may not be worth your time and effort.
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For starters, it’s a highly competitive specific niche market in general. The eCommerce market is becoming increasingly competitive, with a large number of people competing for ever-shrinking pieces of the pie. As gamers in this field continue to look for ways to gain an advantage over their competitors, they have been able to bring their costs down to previously unheard-of levels of low. The producers aren’t doing themselves any favors when it comes to their costs, either. They remain in business to generate income, just like every other dropshipping clothing company.
To put it bluntly, there are opportunities with this service design, but they are not readily available to the average Joe. It is up to you to track them down, no matter where they may be hiding.
Google Trends to the Rescue
Fortunately, there is at least one straightforward method for determining these possibilities. A Google Trends report provides information on what people in your area and around the world are searching for on Google’s online search engine, according to the company.
It displays the most popular search questions of the minute, as well as the most popular search questions over various periods in the past. A great deal of this information is presented in visually appealing charts that are easy to comprehend.
You should be concerned about this because when a large number of people are searching for specific items, their searches will appear in Google Trends, which is a bad sign. It also has the advantage of being able to inform you of the most popular product at any given time if you use it effectively.
Check out our article on How to Create a Dropshipping Website with an Android Device as well.
If you are familiar with SEO, you will most likely recognize right away what a potential cash cow this resource could be for you or for any other dropshipping venture, eCommerce store, or service in general that you may be involved in.
For those who are still, not convinced, here is a rundown of some of the reasons why Google Trends could be a game-changer for your dropshipping business.
Some trends are charted by using specific search terms over a long period. When you use this technique, you will have the ability to determine whether interest in specific items has increased or decreased over a specific period.
In classifications, you can see these items (or whatever trends you’re interested in) as well as the level of interest in different products or services that are segmented by market.
You can see how different types of inquiries for different things increase or decrease during different seasons. In many cases, this will assist you in staying on top of seasonal requirements.
In some instances, you may be able to determine how frequently your competitors’ websites are visited by potential customers by using Google Analytics. Other insights can be gained, such as areas in which your competitors may perform better than you.
After all, is said and done, we’re not just talking about Google Trends finding items that are still in demand. It’s also about gathering critical information about your markets, including where they are, who your closest competitors are, and who the potential customers are for a particular type of product.
Also, see 7 Certified and Approved eBay Dropshipping Suppliers for more information.
To understand how Google Trends can help you make more money through dropshipping, let’s first take a look at some of the tool’s most important features and how they function.
Using Google Trends to Discover Your Specific niche
Do not be fooled by the raw data; Google Trends is a simple tool to use once you understand what you’re doing and how to navigate through it. Follow the three guidelines listed below to get started using Google Trends like a pro.
Experimentation
A large part of Google Trends is based on trial and error. You type in a search term, observe how it performs, and then type in another and compare the results. Repeat the process as many times as necessary until you have discovered the best specific niche for you.
To get started, you might want to create a list of potential search terms and product locations. These could be data-driven inquiries based on your own sales experience, or they could be completely random guesses based on your intuition. It could be items that you are personally enthusiastic about, or it could be items that you have simply overstocked. To begin, make a comprehensive and open-ended list, and then narrow it down based on what you learn.
Another technique is to make use of the Associated Subjects and Associated Questions features to see what other users are thinking about at the same time. This strategy is most effective when you already have a well-established customer base and want to introduce them to new products that they will enjoy. Simply look for items that you already know they like and then look through the “associated” sections to see what else those very same people are looking for in the same area.
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The Two Things You’re Trying to find
You should pay attention to the shape of the time charts in addition to the breakout and increasing topics/keywords mentioned previously. You’re specifically looking for two chart types that represent business practicality: the bar chart and the pie chart.
Development that is slow and steady. These are your more steady specific niches, helpful for long-lasting techniques. Although you can count on a consistent stream of business, the downside is that your competition grows with time (you’re not the only one with access to Google Trends, after all).
Development that is steep and sudden. On the other end of the spectrum, you have items and subjects that have suddenly become popular, perhaps as a result of a news event or a public relations stunt. If you act quickly, you may be able to profit from the pattern before other competitors do, but there is no way of knowing how long the pattern will be popular.
Location Lessons
Google Trends may not be of assistance when it comes to developing brand-new product concepts, but it is critical when it comes to discovering new markets and refining shipping options. Understanding where the searches originate allows you to do the following:
create marketing campaigns that are tailored to specific markets
Creating shipping offers and promotions for private areas is a priority.
improvement of fulfillment centers, service suppliers, and storage facilities
Prepare for tactical expansions into completely new markets and locations.
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In some cases, specific niches are restricted to a specific geographical area. For example, if your specific niche is first edition Stephen King books, the market in Maine is twice as large as the market in any other state in the United States.
You can also use the map to conduct reverse searches: for example, what do people in a particular location search for? This can be extremely useful if you have your heart set on a particular area and need to understand what the people who live there are interested in.
One final point: do not overlook the importance of language distinctions! Your product might be a big hit in Mexico, but Google Trends will not tell you unless you search for the Spanish name as well as the English name.
Grow Your Dropshipping Organization with Google Trends
Offer Products That People Want
With the help of Google Trends, dropshipping becomes more about providing people with items that they are actively looking for. When a large number of people are searching for an item on Google, it’s a good indication that the item has a large pool of potential customers to whom you can market your products.
Create material marketing and advertising campaigns that are relevant to your audience.
In your current understanding, you recognize that the need for any given item varies depending on the situation.
What Google Trends does is provide you with a sneak peek into the nature of those distinctions. For example, if you plan to use advertisements to reach prospective customers in two different locations, you’ll need to know how to allocate advertising funds between the two projects.
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However, while Google Trends will not assist you with specific sharing solutions, it will allow you to understand the difference in levels of interest in the item you intend to provide in both cities. This will, in turn, inform your decision on how much effort you will need to expend to reach your target market in each area.
Make Relevant Material Marketing and Advertisement Campaigns
In the same way, the ideas generated by this tool can be used to drive more targeted digital marketing campaigns. You can use Google Trends to find popular keywords that are currently trending and incorporate them into your online content. It is possible that when combined with other SEO techniques, this will assist your material in receiving more clicks and achieving higher search results page rankings.
Create Offers and Promos for Particular Places
As a result of Google Trends, you can gain precise insights that are critical to the success of your region-specific marketing campaigns.
In most cases, offers are created to get more people to think about the important things you’re offering from producers, which will ultimately result in increased sales and profits. It is possible, however, that you will not achieve the results you expect unless you make offers for items that people in the areas you are targeting are interested in receiving.
Using Google Trends to your advantage can help you get closer to your goal faster.
Gain Prized possession insights Into Viable Markets and Target Market
Also, see What is the Importance of Social Proof in Dropshipping? for more information.
The pattern lines you see are not simply summaries of droll statistics, as some people believe. They tell the stories of real people: their problems, their hopes and dreams, their expectations, their search for a service, and their painstaking evaluation of the responses they believe are practical.
These lines and charts provide real-time insights into the significant issues and discomfort points of your target market, as well as tidbits about the practicality of a product and inside scoops about their choices, which you can use in your brand name messaging to entice them to purchase your product or services in the future.
How to use Google Trends for Dropshipping
These are some fantastic tips to assist you in making the most of Google Trends for dropshipping. These suggestions will assist you in discovering new applications for Google Trends.
1. Find Niches
The first step in using Google Trends is to identify niches where dropshipping products can be sold. If you sell the wrong product or target the wrong market, you will be wasting your time and your resources. Google Trends can help you find the right audience, popularity, and other information for your niche by analyzing historical data.
What can you do to make use of Google Trends to your advantage in this situation?
Look for specialized areas that interest you. Use Twitter to narrow down your search by selecting the topics that are currently trending the most. After you’ve narrowed down your niches, go to Google Trends and look for keywords that are trending. You can look for data categories that are specific to a particular region as well as categories that cover a variety of data types.
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The most promising trends are those that are gaining momentum quickly. Selecting niches that are already popular is another option.
2. Look For Products
After you have determined the appropriate market for your brand’s products, it is time to begin looking for products to sell in that market. If you’ve decided on artificial nails, you can then look for products in this category, such as press-on nails, to complete your look.
What is the best way to use Google Trends?
Using Google Trends, you will be able to look for topics that are currently trending in your niche. This will give you a general overview of the most popular products in your niche, which will be very useful.
After that, look for product categories that are relevant to your needs. Product trends should be compared. Dropshipping businesses may be able to locate the one with an upward trend in relevance. Make sure to read through the sections that pertain to this niche if you want to learn more about it.
3. Search Keywords
You now have a clear understanding of your market niche and the products you should be selling on your website. That is incredible!
What strategies can we use to market our products? How do we select the most appropriate keywords to use to promote our dropshipping business?
Google Trends is another tool that can be used for this purpose. Scroll down to find each keyword, then look at the Related Queries and Related Topics sections to see what else is out there.
However, even though Related Queries provides you with some keywords directly, to see more, you will need to click on specific topics within Related Topics to see more.
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4. Discover Seasonal Trends
Seasonal trends are critical for every type of enterprise. These trends can assist you in increasing your revenue while also maintaining your market value.
Fidget Spinners were popular for a short period. You could have recognized this trend earlier and capitalized on it by selling Fidget Spinners, which would have increased the brand’s market value while also generating significantly more revenue.
Finding seasonal trends on social media is a great way to save time. The ability to recognize seasonal trends is something that every buyer should possess. Keep up with the latest news by following an influencer. Once you’ve identified the trends, you can search Google Trends for the actual numbers to confirm their validity.
5. Find out about the most popular topics
Google Trends is a search engine that focuses on current events, as the name implies.
What is the best way to use Google Trends to identify seasonal trends?
Go directly to Google Trends and search for the topics that appear at the top of the page.
You can look for a specific niche, such as clothing or children’s clothing.
6. Marketing specific to a particular location
Even if you are only interested in one area, you are not required to follow the global trend. It is important to keep an eye on trends in your country, even though many trends move from one location to another.
To filter your country, use any or all of the methods listed above. This is the first of the filter options available to you.
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Deals are the target audience.
You can occasionally look at the most talked-about topics among your target audience to see what they are interested in.
For example, you might sell products that are particularly appealing to children. When it comes to finding the most popular keywords in your niche, Google Trends can assist you. More information can be found in the Related Topics and Queries section of this page.
We searched for delta variant children in Google Trends and discovered them in Related Queries after searching for them in Children. This enables us to gain a better understanding of the COVID-19 concerns of children and adolescents. This information can be used to promote products or to create content for marketing purposes, for example.
7. Target Audience: Deals
Google Trends displays the interest in search results over time. You can set the timer to 12 months to find out how popular the product was over a calendar year. Increased product popularity over the past year is a promising sign for the company.
This will allow you to determine whether or not certain keywords are appropriate for your company. It is possible to avoid using these keywords.
8. Eliminate Bad Keywords
Custom-made masks were extremely popular at the beginning of the year 2020. This niche, on the other hand, may not be of any use to you at all. Google Trends provides us with the ability to determine whether or not a product is still popular.
9. Find out more about marketing possibilities
Google Shopping is one of the most impressive features of Google Trends, and it can be found here. You have the option of selecting Google Shopping from the filters.
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Dropshipping companies may have questions about how to use Google Trends.
This filter allows you to see trends that have occurred over a calendar year. To use this filter, you must work in the eCommerce and shopping industry. These marketing trends will assist you in determining when and how to market your products in the future.
If you sell new year’s gift items, for example, Google Trends can confirm that ads can be used in November and December if you use the Google Trends tool to confirm this.
10. Expand your reach by using social media.
Google Trends is a fantastic tool for increasing your social media reach and exposure. If you search YouTube for children’s videos, the results that are currently trending will appear at the top of the page.
Look for common keywords in the following videos. With these keywords in hand, you can check Google Trends to see if any keywords are rising or falling in popularity. If there is an increase in these keywords, they can be used on YouTube or other social media platforms.
Conclusion:
Using Google Trends, it is much easier to find items and specific niches for dropshipping businesses to sell. One particularly advantageous aspect of this tool is that it is completely free to use. What you’ve just discovered is an entire treasure trove of analytical information that is completely free to use.
Now that you have been exposed to the delights of this application, you can proceed to unleash it on the world with disastrous consequences. However, you should not base your eCommerce venture solely on its current trends. If possible, compare the results with information from real research studies, and speak with as many people as possible who are on the ground to gain a better understanding.